News Broadcasting
CNBC-TV18, Lufthansa Airlines to launch All For This One Moment
MUMBAI: CNBC-TV18, in association with Lufthansa Airlines, is launching a show All For This One Moment. Starting November, the eight-part series will showcase the life and achievements of eight Indian business legends and also give eight unfamiliar young entrepreneurs an opportunity to share their own success stories.
Set against the backdrop of Lufthansa’s first class terminal, the show will be hosted by CNBC-TV18 executive editor Shereen Bhan.
The show will see entrepreneurs like NR Narayana Murthy, Rahul Bajaj, Sunil Mittal, Raman Roy, Kumar Mangalam Birla, Kiran Mazumdar Shaw, Tulsi Tanti, Kishore Biyani, Shiv Nadar, KV Kamath, Deepak Parekh, BM Munjal, Subhash Chandra, Ratan Tata, Nandan Nilekani meeting upcoming entrepreneurs.
TV-18 business media director Ajay Chacko said, “Through this special series we will set to redefine genres by providing the new generation of entrepreneurs with an unprecedented opportunity of meeting the business legends and get a first hand account of their achievements.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
