Kids
Nick in hunt for a ‘Toon Jockey’
MUMBAI: With an aim to search a Toon Jockey, Nick has announced Nestle Munch ‘Nick Kaun Banega Toon Jockey‘.
The channel will give kids a chance to be famous on Nick and decide what shows should play and at what time.
Kids simply need to tune into Nick between 4 pm to 8 pm daily and answer simple questions. The initiative will run till 16 November.
To participate in the Nestle Munch ‘Nick Kaun Banega Toon Jockey‘, kids have to tune into Nick daily from 4 pm to 8 pm and answer a simple question and send in their entries. They can also keep winning daily prizes like Ipod shuffles and laptops through the period in addition to the grand prize. In a recent survey conducted by Nick across 15 cities in India where 2300 kids were surveyed, it was revealed that 31 per cent wanted to be famous on TV rather than have good looks or travel abroad! Nick India SVP and GM Nina Elavia Jaipuria said, “Nick has a deep insight into what makes kids tick and we always look for new and innovative ways to connect with them. Toon Jockey is yet another novel endeavour that will help kids fulfil their wish this festive season. We hope that kids can truly live out their dream by being Nick TJ‘s.” Nick will support Toon Jockey with a robust 360 degree marketing campaign through cinema tie-ups, out-of-home advertising, high outdoor visibility and massive van activation in key markets. The campaign will reach out to kids all over the country spanning 40 cities in India and will cover metros such as Mumbai, Delhi, Kolkata, Bangalore as well as other small cities in Maharashtra, UP, MP, Punjab, Haryana, Chhattisgarh and Himachal Pradesh. In addition, Nick will also interact with kids through other touch points at Westside Stores. Nicktoons – Spongebob Squarepants, Dora, Perman and Ninja will tour across Mumbai, Delhi, Kolkota, Lucknow, Jaipur, Indore and Bangalore to meet and give them tips on being a TJ. Nick has roped in partners such as Nestle Munch, Kissan Jam Squeezy, PVR and Westside for this mega hunt.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
