Fashion earns Rs 336 million in first week worldwide collection

MUMBAI: Fashion, co-produced by UTV Motion Pictures and Madhur Bhandarkar, has claimed to garner Rs 336 million in its first week of release at the worldwide box office.

Released worldwide on 29 October in 750 theaters, the Priyanka Chopra starrer has already earned Rs 90 million from in-film advertisements and co-promotions alone.

The film is made on a budget of Rs 180- Rs 200 million.

UTV Motion Pictures CEO Siddharth Roy Kapur said, “Fashion has surpassed all expectations with the sort of business it has achieved in just a week of release, coupled with the critical acclaim it has generated in India and around the world.

“It has shattered the myth that a heroine oriented film cannot do the sort of business that a movie with a male protagonist can. The success of Fashion is testament to what can be achieved when you bring together a visionary director, a talented cast and crew, a compelling script, great production values, aggressive marketing and a sound distribution strategy.”