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Zepto appoints Rakesh Malloju as senior director – product

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Mumbai: Zepto has appointed Rakesh Malloju as senior director – product. In this role, Malloju will lead Zepto’s product strategy and development efforts, leveraging over a decade of experience in building and scaling consumer internet products.

Malloju joins Zepto following his tenure as product lead at Apollo 24/7, where he optimised user experiences for the platform’s e-commerce app, focusing on key functionalities like search, browsing, and payments. His track record includes scaling products to millions of monthly active users, showcasing his expertise in driving user-centric innovation.

With prior roles including head of product at Infinity Learn and contributions to Toppr, Housing.com, and Mu Sigma Inc., Malloju brings a wealth of knowledge in product-market fit, user research, and scalable solutions. His appointment aligns with Zepto’s mission to revolutionise the online grocery delivery space through innovative and efficient product development.

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The company anticipates that Malloju’s leadership will accelerate its growth trajectory, ensuring Zepto continues to deliver a seamless and customer-first experience in the fast-paced e-commerce market.

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Brands

Faber-Castell India appoints Sunaina Haldar as director – marketing

With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story

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MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.

Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.

She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.

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Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.

With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.

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