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UKTV streamlines biz with new broadcast management system
MUMBAI: UKTV has replaced its major business systems – BSS and Preset – and six local ones with Sintec Media’s ‘OnAir’ broadcast management system The UK broadcaster believes this will free up time to further craft its 10 channels‘ schedules without bringing in extra staff. The move is set to save at least 18,500 man-hours on an annual basis. OnAir is currently being used by more than 140 staff out of 190 across the UKTV business and other suppliers, claims the company. UKTV head of technology and broadcast operations Ben Hine says, “OnAir is integrated into every aspect of our business, enabling us to improve efficiency across our 18 broadcast streams and be more strategic; freeing up our own staff and partners, including Red Bee Media, to work on the current network rebrand and finesse our highly crafted channels even further. In addition, it ensures UKTV is fully able to take advantage of technological advances in the broadcast arena. We fully expect other broadcasters here in the UK and abroad to follow our lead and implement similarly integrated systems in the very near future.”
Sintec Media VP sales Rony Homossany adds, “UKTV‘s broadcast operations, which are based upon OnAir‘s comprehensive management system, are changing the face of broadcasting in the UK. We worked closely with UKTV‘s technical and business teams to adapt OnAir using the system‘s extensive customization toolkit. The deployment exceeded all expectations and enabled UKTV to move forward in their business development.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
