Brands
Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador
Mumbai: Strong odours from pain relief gels and multiple applications for all-day pain relief are now a thing of the past. Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to launch its new advanced product, ‘Iodex UltraGel+’ with the scientific superiority of two per cent Diclofenac emulgel.
Renowned Indian cricketer, Rishabh Pant, has been chosen as the brand ambassador for this new launch, which was announced via a brand film ‘Ab Dard Se Din Bhar Aaram’. As the star wicketkeeper works tirelessly on bouncing back and returning to the cricket pitch, Iodex UltraGel+ is the trusted pain relief partner he relies on.
Embed link: https://www.youtube.com/watch?v=FRkorpvN-94
The new Iodex UltraGel+ carries double the strength of the active ingredient, Diclofenac DEA, which helps provide all-day relief with just two applications. Its unique emulgel formulation enables greater penetration into the skin, thus providing relief from day-to-day body pains.
The launch campaign for Iodex UltraGel+ takes one through the rigorous journey Rishabh Pant is on to make his comeback. As the Indian cricketer meticulously trains to bounce back with every rep, his determination is supported by Iodex UltraGel+. The advanced new offering with double power and all-day pain relief empowers Rishabh Pant to focus on his journey with Iodex Ultragel+ as an ally along the way.
This association with Rishabh Pant not only underscores the product’s effectiveness in helping individuals pursue their dreams without the hindrance of pain but also aligns seamlessly with his dedication and spirit.
Haleon India pain and respiratory lead, area marketing India subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”
The new Iodex UltraGel+ is available on One mg and Blinkit across metro cities.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
