Applications
Raj TV chooses Omneon’s servers for SD broadcasting
MUMBAI: Raj Television Network has deployed the Omneon Spectrum media server for multichannel SD broadcasting, including four-channel ingest and six-channel playout. With the move, Raj Television can now store as much as 10 days or 500 hours of programming in digital files rather than on videotape, enabling automated rather than manual playout with corresponding improvements to efficiency, reliability, and broadcast quality. Founded in 1994, Raj Television operates two channels with diverse programming that includes music videos, movies, game shows, talk shows, serials, comedy, and news. The installation of the spectrum servers is part of a facility upgrade corresponding with the rollout of Raj‘s first 24-hour news station, which began broadcasting in June 2008. In addition to an increasing viewership in South India and Sri Lanka, Raj Television has recently expanded its reach into the Tamil community in Malaysia via Astro-DTH, a major direct-to-home player in the region.
“The spectrum system simplifies our operation considerably by enabling us to schedule and perform simultaneous ingest and playout and by affording real-time control of our complex broadcast workflow,” said Raj Television director Ravindran.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








