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Arab Radio & TV Network selects Viaccess for pay-TV solutions
MUMBAI: Arab Radio and Television Network (Art), which showcases Arabic family programming and entertainment worldwide, will deploy Viaccess’ Praha card to secure its pay TV satellite platforms in the Middle East region. In the next coming months, Art and Viaccess will strenghten their current collaboration to migrate the operator’s satellite platforms and set-top-box (STB) population to the Praha Card (Proactive Against Hacker Attacks). The company says that this is proactive against card sharing and enables hacker attack analysis. Viaccess and Art have been long-time partners in the North African region for more than 11 years as Art selected Viaccess to securely deliver pay-TV content. Art produces over 6000 live and recorded shows every year including family oriented dramas, series, plays, sports programs, music videos, and documentaries. The network claims to have the largest Arabic movie library in the Middle East and (as part of the AMC conglomerate) has been associated with film production houses in the Arab world for over 30 years. Viaccess CEO François Moreau de Saint Martin says, “Our world class content protection products will bring premium content to ART consumers. The extension of our partnership with Art for the Middle eastern market is the ultimate proof of the benefits provided by our security technology.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
