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BigFlix.com ties up with Future Group to promote movie rental biz

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MUMBAI: BigFlix.com, Reliance Big Entertainment’s movie rental service, has partnered with Future Group for movie rentals wherein the alliance will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone.


BIGFlix.com head – marketing Raviraj Jayram said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. Thus, we are confident that this alliance will help reach a much wider base of customers. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension.”









This association will see support across nine cities – Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, Bangalore and Indore.



Big Bazaar CEO Rajan Malhotra said, “We are a purely retail based format group. Our partnership with BigFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry.”

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Remembering Gyan Sahay, the lens behind film, television and advertising

From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.

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MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.

A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.

For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.

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His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.

On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.

In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.

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Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.

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