Kids
Jetix partners Boost to host Jetix Action season 2
MUMBAI
Starting 24 January, 2009, Jetix Action League 2.0 will engage kids in outdoor activities across Chennai, Hyderabad, Bangalore, Coimbatore and Visakhapatnam. This five-city inter-school sports event is an attempt to promote the positive values of teamwork and camaraderie among school children.
“Jetix Action League aims to engage kids in outdoor activities while ensuring that they understand the positive values of action and adventure,” said Walt Disney Television International (India) MD and senior VP Antoine Villeneuve.
Jetix Action League 2.0 will reward the five best school teams across five cities with a grant of Rs 1,00,000 each and a ‘Jetix Action League Games Trophy’.
Commenting on the partnership of Boost with Jetix GSKCH India GM – marketing, other nutritionals Pawan Sud said, “Boost has been synonymous with energy and a winning attitude. This is a fact well substantiated by our association with India‘s sports icons like Sachin Tendulkar, MS Dhoni, Virender Sehwag and Ishant Sharma.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
