Kids
Disney’s KidSense 3 unlocks the emerging ‘codes’ of tweens in India
MUMBAI: The third edition of Disney’s KidSense has unveiled the new tween ‘codes’ that are replacing the old tenets for tweens in India. The research was conducted by the research agency- The Third Eye. These codes are visible in the three Cs of tween’s lives – culture, clan and core. Disney’s KidSense 3 aims to study the ‘senses’ and uncover the truth and trends of the tweens – girls and boys aged 8-14 years across metros and smaller towns. The Third Eye managing director Gitanjali Ghate stated, “The findings from this study are remarkable because the ‘sensing’ has been done through a different process. Disney’s KidSense 3 was a collaborative research exercise with embedded observations and co-creation of data. We had tween researchers versus just tween respondents along with mothers and experts from tween’s lives”. Additionally, the research also provides a peek into the future of mass tweens by researching the core life environments of ‘trendy’ tweens (aged 8-14 years belonging to Sec A+). The findings showcase similarities in the direction of this movement in tween psyche while the pace of these changes and shifts vary for trendy and mass tweens. Walt Disney Television International India senior vice president and managing director Antoine Villeneuve said, “Tweens today are wise and wired, yet vulnerable. Understanding the dreams, realities, environments and aspirations of Disney channel audience is an important pillar for creating relevant and memorable experiences that are appealing, entertaining, safe and family inclusive.” Some of the emerging codes of culture, clan and core of tweens from Disney’s KidSense 3 are: Culture: Today’s Interests AreTomorrow’s Careers: Investing in interests for the future -alternative careers are becoming the mainstream careers especially for trendy tweens. While classical careers prevail for masses, there is more openness to different career choices. I want To Be A Millionaire: Tweens today have million dollar dreams – the ‘mega’, ‘moneyed’ life which is all about money, luxurious bungalows and fancy cars and power. Money Is Their Life Currency: Money power is more than just purchasing power. Constant money is in, while pocket money us out, especially for the trendy tweens. A Fashion Worshipping Audience– Allowed & Encouraged By Parents & restricted By School: Fashion is the new religion with many gurus. Awareness of what is fashionable is very high across both the trendy and the mass tweens. Girl Friends & Boy Friends Aspirational… Image Enhancing: Romance is an active aspiration and consuming conversation across tweens of all SEC’s, gender and centers. Not only are the tweens talking romance, they are also ‘romanticizing’ romance. Parent Bonding & Bashing – Parallel & Permissive: A sign of new parenting styles: The tweens have found greater openness and freedom with parents. Trendy tweens are both openly complimentary and critical of parents while mass tweens are more conventional. Tweens have many Heroes… But Brand Bollywood Is The New God…Omni Present & All: From the way they talk to the way they interact, feel and emote, Bollywood, for both trendy and mass tweens, is God.
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Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
