News Broadcasting
CNN-News18 launches print campaign to announce leadership on counting day
Mumbai: In a print campaign launched on the front page of the Economic Times newspaper, CNN-News18 has announced its leadership during the four state election results.
The campaign will also go live on digital, social and trade platforms starting Wednesday.
As per the ad released by the news channel, it has secured a remarkable 30.6 per cent market share on the counting day of assembly elections held across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on 3 December 2023.
Positioning itself as the number one choice of viewers for comprehensive counting day coverage, CNN-News18 outperformed its competitors, with Republic TV securing the second position at 25.4 per cent market share, closely trailed by Times Now with 23.6 per cent India Today TV followed suit with a market share of 12.9 per cent. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3 December (24 hrs) | Market: India)
The resounding success of CNN-News18 on counting day can be attributed to its special election programming, delivering the quickest and most accurate results, coupled with anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar. The channel’s extensive network of reporters across all four states, ensured fastest, comprehensive coverage.
CNN-News18’s presentation with engaging graphics and insightful explainers, simplified complex trends and data, making it easily comprehensible for the audience.
The channel has continued to outperform its competition in terms of viewership for more than a year now.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
