Kids
HDFC Standard Life launches ‘Spell Bee – India Spells 2009’
MUMBAI
This is a scholarly education series in a fun-filled quiz format under the patronage of Spelling Bee USA, an annual event in the US with a lineage of 83 years. ‘HDFC Standard Life Spell Bee – India Spells 2009‘ will be conducted in schools across 11 cities (Delhi, Lucknow, Chandigarh, Jaipur, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, and Chennai), for students of 6th, 7th, 8th, 9th Grades. |
‘HDFC Standard Life Spell Bee – India Spells 2009‘ aims to help students improve spellings skills, vocabulary, learning concepts, and pronunciations leading to correct usage of English words that will help in their early years of growth and development. The key thought is to engage students on a different competition route – testing their knowledge of spellings, thereby engaging them in the English language practice. HDFC Standard Life executive VP, marketing head Sanjay Tripathy said, “HDFC Standard Life in line with its brand philosophy believes in educative and informative programmes that create opportunities for development and growth of young minds. We encourage every child‘s desire to explore new avenues that in turn help them excel in academics and all-round development. “As a life insurance player, we are committed to support every parent‘s dream of seeing their child develop his/her inherent potential with our products that offer unique Triple Insurance Benefit feature to take care of child‘s immediate and future needs. Thus, our brand essence is in sync with the objective of India Spells 2009, creating an intrinsic brand fit between HDFC Standard Life and India Spells 2009.” “The growth in Children‘s Plans over the few years has been due to our sustained effort in creating and promoting this category. We also attribute our success to a very good customer offering including a very good product, highly relevant marketing and advertising, and good quality advice,” adds Tripathy. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
