Hindi
Aa Dekhen Zara hits DTH within two weeks of release
NEW DELHI: The ongoing producers‘ strike has led Eros International to opt for an earlier premiere of its latest release Aa Dekhen Zara on the direct-to-home operators’ Movie-on-Demand (MoD) platform.
The movie was released on 27 March.Eros International, the producers of the Neil Nitin Mukesh and Bipasha Basu-starrer Aa Dekhen Zara, has tied up with DTH operators including Dish TV and Tata Sky to offer the movie on their respective channels for download.
Says Eros International COO and commercial director Jyoti Deshpande, “We spent over Rs 35 million on Aa Dekhen Zara for promotions alone. However, falling prey to the ongoing strike between producers and multiplexes, the film did not get showcased in national multiplexes and was released only in single-screen theatres.”
“With a belief that we must do our best to give the audience an opportunity to watch the film, we have tied up with DTH operators to showcase the film within two weeks of its theatrical release,” she adds.
The movie will be available for downloading on pay-per-view basis.
Avers Dish TV COO Salil Kapoor, “This is the first Indian film to hit DTH in two weeks of its theatrical release. The premiere of Aa Dekhen Zara on Dish TV will enable our five million subscribers to enjoy the latest and best of movies in the comfort of their homes.”
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
