Hindi
Shemaroo partners with Acentic for B’wood content on hotel TV platform
MUMBAI: Shemaroo Entertainment has inked an agreement with Acentic, supplier of digital interactive TV (iTV) systems, to provide South Asian content, including Bollywood, through video on demand (VOD) on Acentic’s in-room hotel entertainment platforms across Europe, the Middle East and Africa. As part of the agreement, guests in more than 1,300 hotels using Acentic’s in-room entertainment services will have access to a content library of the latest movies from South Asia. The content will also include other activities such as instructional fitness videos.
Said Shemaroo Entertainment director Jai Maroo, “Through this partnership for the first time travelers across Europe will have access to Bollywood and other South Asian content offered by Shemaroo. Our content will be made accessible in hotel rooms through the VoD platform offered by Acentic. We are certain that with Acentic’s state-of-the-art platform, customers will get a quality experience.”
For successful and profitable in-room entertainment, hotels need to put content and services at the heart of the guest experience. “Because of our partnership with content providers such as Shemaroo, Acentic is able to deliver an entertainment service that ensures high take-up rates, guest satisfaction and a return on investment for hoteliers,” said Acentic CEO Alistair Forbes.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
