Brands
Kaya Clinic and ThriveCo unite forces for revolutionary haircare solutions
Mumbai: Kaya Clinic, a pioneering force in advanced skin, hair and bodycare proudly announces a strategic collaboration with ThriveCo, a premier evidence-based cosmeceutical brand, to elevate and diversify its portfolio of hair care solutions. Renowned for its efficacy-driven cosmeceuticals addressing hair loss, greying, and damage, ThriveCo brings a new dimension to Kaya’s commitment to holistic beauty.
The partnership focuses on delivering innovative products addressing hair thickening, premature greying reversal, scalp vitalization, and heat protection, complementing ThriveCo’s existing body care range. Kaya’s customers can now experience expert solutions ranging from anti-premature greying serums to products providing instant volume for thinning hair. This collaboration not only strengthens Kaya’s offerings for hair fall but also introduces a specialized scalp care routine for overall hair health.
ThriveCo’s reparative heat protectant spray, featuring their proprietary 3rd generation bond-building technology, HyaplexTM, will now be available at Kaya’s clinics.
ThriveCo co-founder Saurav Patnaik expresses his enthusiasm, stating, “We are thrilled to join forces with industry stalwart Kaya Clinic, a brand synonymous with expertise and trust in the beauty industry. This partnership not only expands our reach but also allows us to take a step towards fulfilling our vision of making world-class products available to a much wider audience in India and abroad.”
Kaya Clinic echoes this sentiment, emphasising the holistic nature of beauty. Kaya India CEO Rajiv Nair stated, “This collaboration with ThriveCo is a testament to our dedication to offering Kaya’s customers the latest and most effective solutions. By integrating ThriveCo’s advanced cosmeceuticals into our range, we are fortifying our commitment to addressing the evolving beauty and wellness needs of our diverse clientele.”
Experts from both brands are actively developing educational programs to enhance customer understanding and engagement. This partnership solidifies the symbiotic potential between two brands operating in the fast-growing space of cause-based beauty solutions. As the demand for personalized hair and skin solutions grows among the country’s large youth population, Kaya Clinic and ThriveCo eagerly anticipate expanding their presence and leadership in the beauty and wellness sector.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
