Kids
NVCP, Nooka to create wrist watches featuring SpongeBob
MUMBAI: In a bid to celebrate the 10th anniversary year of Nick‘s flagship character SpongeBob SquarePants, Nickelodeon Viacom Consumer Products (NVCP) has partnered with fashion design brand Nooka to create a line of ‘limited-edition‘ wrist watches inspired by the same.
Nooka has created two timepieces – the Nooka ZENH and Nooka ZENV model – featuring graphics and colours based on SpongeBob and ‘Bikini Bottom‘ with additional collaborations to be released throughout 2009 and 2010.
Says NVCP senior vice president – domestic licensing Hal Snik, “As we continue to reinterpret the look and feel of SpongeBob for our audiences in its 10th anniversary year, Nooka‘s style combined with SpongeBob‘s humour and optimism makes that transition an organic one.”
SpongeBob SquarePants is syndicated in 171 markets across 25 languages.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
