Kids
Nickelodeon inks licensing deal with Activision Publishing to create videogame on iCarly
MUMBAI: Nickelodeon has stitched a global partnership deal with Activision Publishing to create a videogame based on the kids entertainment channel‘s flagship live-action show iCarly.
Headquartered in Santa Monica, California, Activision Publishing is a developer, publisher and distributor of interactive entertainment and leisure products.
Releasing internationally this 2009-fall, the videogame will, for the first time, bring the interactive elements from the series to Wii(TM) and Nintendo DS(TM).
Says Nickelodeon/MTVN Kids and Family Group EVP Digital Media Steve Youngwood, “In order to make a property like iCarly into a videogame, we tapped into the interactive model of the show itself. iCarly‘s entire premise is to allow kids and tweens to actively participate in their entertainment experience and Activision is doing the job in recreating that for Wii(TM) and Nintendo DS(TM) systems.”
