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Stars to grace Iifa Awards

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MUMBAI: Time is witness. Every year Iifa sees a host of Indian celebrities as well as international film personalities attending the Iifa Weekend.


This year too, it will be no different. The presence of Amitabh Bachchan, Jaya Bachchan, Abhishek Bachchan and Aishwarya Rai Bachchan along with Hrithik Roshan, Shahid Kapoor, Neil Nitin Mukesh, Kangana Ranaut, Priyanka Chopra and Lara Dutt and producer-director Subhash Ghai amongst others promises to make the Videocon Iifa Weekend 2009 special.


Keeping the last year‘s trend alive, this year too Ritieish Deshmukh and Boman Irani are all set to play hosts to the Idea Iifa Awards and tickle the funny bones with their antics.


The 10th Idea Iifa Awards promises some electrifying on-stage performances with Sonam Kapoor making her debut and Kareena Kapoor‘s



mesmerising performance. John Terry and Frank Lampard will also grace the occasion.

The Videocon Iifa Weekend will be viewed by 600 million people globally and is expected to pull in thousands of visitors across the world during this three-day event.



The event will start on 11 June, while the prestigious Idea Iifa Awards will be given to the best in the Indian Cinema at a star-studded extravaganza on 13 June.

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Hindi

Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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