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Producers, plexes renew spat on revenue share, distribution of release

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MUMBAI: Producers and plex owners failed to thrash out a solution once again, fighting over revenue shares and the way movies need to be distributed across theatre chains.

At a crucial meeting held today afternoon at a five-star hotel in Mumbai,
the United Producers and Distributors Forum (UPDF) and the multiplex owners renewed their spat.


The bone of contention was the distribution strategy of release. While the producers felt they had the right to select the theatres where they wanted their films to release, the plex owners demanded that the supply of prints should be across all the multiplexes.


“On this point there was no consensus and unfortunately the talks failed again,” a film producer says on request of anonymity.


On their part, the multiplex owners offered their revenue share terms. For the first week of release, they were willing to part with 50 per cent, in line with the UPDF demand. But for week 2, the share of 42.5 per cent is something that the producers did not agree with as it was three per cent below their asking share. Similarly, multiplexes were willing to part with 32.5 per cent and 27.5 per cent in weeks 3 and 4, but producers are agreeable to 40 per cent and 30 per cent respectively.

Sources say the meeting was attended by producers like Vidhu Vinod Chopra, Ramesh Sippy, Ravi Chopra, Sunil Lulla, Manmohan Shetty, Ramesh Taurani, Vipul Shah, Rakeysh Omprakash Mehra, Harry Baweja and Sajjid Nadiadwala.
Following the stalemate, producers are preparing to release their films at single-screen theatres and stand-alone multiplexes from 29 May.

This week two films – Detective Naani in Hindi and Nishani Dava Angtha in Marathi – are being released in multiplexes and single-screens in Maharashtra.

Multiplexes have taken a Rs 1.42 billion hit since producers have choked supply of their new Hindi movies from 4 April, according to Indiantelevision.com estimates.

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Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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