News Broadcasting
Aaj Tak, CNN IBN win poll endgame ratings
MUMBAI: Though the verdict of the 2009 general election was far from what the news channels expected or projected, the endgame drama on 16 May certainly drew in peak viewers.
The Hindi TV news genre jumped almost three-fold to 14.87 per cent on the counting day, up from the previous week’s standing at 5.08 per cent. This, however, remained lower than what the genre enjoyed as a share percentage last time round, according to Tam data for C&S 15+ in the Hindi speaking market. In 2004, the counting day on 13 May saw the share of the genre surging to 24.25 per cent from its previous week’s draw of 5.06 per cent.
Aaj Tak led the pack with 27 per cent of channel share, followed by Star news with 19 per cent and India TV 13 per cent. IBN7 remained fourth in the viewership ladder with a 10 per cent share, while Zee News took a share of 9 per cent and NDTV India 7 per cent.
