Kids
Nick launches ‘the big green help’ campaign with Teri
MUMBAI: Kids entertainment channel Nick has joined hands with Teri, an NGO that works for the cause of environment, to launch ‘the big green help‘ campaign, a pro-socio environmental initiative designed to empower and encourage kids to save the planet and its resources.
The campaign that rolls out today, 5 June (World Environment Day) will help in providing information to kids that will help them understand the environmental issues like conserving energy, preserving nature and fighting pollution hazards amongst others.Nick India SVP and GM Nina Elavia Jaipuria says, “With ‘the big green help‘ we are addressing the need of the hour.”
“We are sure that our association with Teri will help us route ‘the big green help‘ in the most effective way to our audiences,” she adds. As part of the initiative, Nick will connect with kids through on-air green-themed messages, special programming and a series of online games. Additionally, Nick will be a part of Teri‘s Soldiers of the Earth programme, an environmental awareness campaign, that will engage kids across the nation through periodicals and books.
The campaign will include on-ground activation, digital and network support, book-reading sessions, events and direct consumer contact.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
