Kids
Moonscoop inks L&M deal with Playmates for ‘Hero:108’
MUMBAI: The MoonScoop Group has entered into a worldwide licensing agreement with Playmates Toys for new animated comedy/action series Hero:108.
The deal allows Playmates to develop and market Hero:108 related toys including action figures, vehicles, role play toys and accessories, playsets and electronic and handheld games on a worldwide basis.
MoonScoop president consumer products and marketing (worldwide) Cynthia Money said, “The designs, a lot of characters and locations to play with, and wealth of interesting stories will lead to a strong interest on the collectibles side as well.”Added Playmates VP (marketing and product development) Paul Fish, “The visuals in this series are good and the producers have created some of the most fun characters. Our creative team jumped at the opportunity to create toys and collectibles that reflect the innovative nature of the series and we look forward to sharing these fantastic concepts with our retail partners worldwide.” Additionally, an online content at Hero108.tv and a series of 108 casual flash-based web games will also be introduced.
Hero:108 follows the adventures of a group of young defenders determined to end a conflict between animals and humans in ‘The Hidden Kingdom‘. It‘s expected to launch on Cartoon Network platforms around the world in early 2010.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
