Tivo, Quantcast partner for measuring viewership
MUMBAI: US-based Tivo and Quantcast have partnered to provide advertisers and media companies with cross-platform audience analysis solutions available for evaluating the correlation between television viewership and online activity. While Tivo is known to create television services and ad solutions for digital video recorders (DVRs), Quantcast is a web-based audience insights service focused on enabling addressable advertising. The announcement was made during the Advertising Research Foundation‘s Audience Measurement 4.0 conference in New York, which concluded Wednesday. The primary differentiator of the new cross-platform solution is the size of the available Tivo/Quantcast sample – 35,000 households total. A combination of data from TiVo‘s Power Watch ratings panel and Quantcast‘s direct measurement offering will allow better evaluation of advertising effectiveness, cross platform media consumption, and programming affinity by producing TV and online media consumption and activity reports, the company said in a release. Tivo‘s Power Watch ratings service delivers second-by-second programme and commercial ratings data with demographic segmentations for 35,000 Tivo households which have volunteered to take part in a ‘passive‘ consumer panel. Already, Quantcast solutions are widely adopted in the marketplace to interpret audiences for over 10 million web destinations and enable media companies and marketers to directly measure activity across brand websites and online advertising campaigns. By creating an anonymously joined sample, Tivo and Quantcast will revolutionise cross-platform audience analysis by providing marketers with the ability control and self-define the actions against which to evaluate media consumption and a sample large enough to deliver actionable insights. Quantcast CEO Konrad Feldman says, “The current advertising marketplace, with most of its spend in broadcast, is unable to accurately attribute effectiveness and customer affinity across channels.” For Advertisers there will be an overlap analysis – combined versus independent reach/frequency of television and Internet advertising Downstream Behaviour. How does television and web ad exposure influence downstream Internet behaviour. For Media Companies there will be an overlap analysis on consumption of video content, TV-only versus, web-only versus combined Downstream Behaviour. How does television viewing influence/predict Internet video viewing behaviour and vice-versa.
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Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
