Hindi
Chrome Pictures has continued to push boundaries of storytelling through its film production
Mumbai: As the year draws to a close, Chrome Pictures production house with cutting-edge advertisements and films, takes a moment to reflect on a year supposed to have creativity, innovation and success.
In the ever-evolving landscape of the entertainment industry, Chrome Pictures has continued to push boundaries of storytelling through its approach to film production. With a commitment to quality, originality and diverse narratives, the production house positioned itself as a trailblazer in the world of cinema. Led by a dynamic team of founders and directors, Amit Sharma, Aleya Sen, Hemant Bhandari, and a talented in-house roster, Chrome Pictures has nurtured filmmakers who have grown to become influential figures in the ad industry.
After making a mark of its feature film debut, the national award-winning & ‘Badhaai Ho’, Chrome Pictures ventured into Original Web Films for OTT platforms. ‘’Trial Period’’ released on 21 July 2023, directed by Aleya Sen, starring Genelia Deshmukh and Manav Kaul, presented yet another unique concept of ‘Father on rent’ that struck a chord with the audience. The reviews ranged from ’Being an ode to familyhood’ to being “an unavoidable, feel good film”. Likewise, ‘’Lust Stories 2 (Tilchatta)’’, Directed by Amit Sharma left a lasting impact. His much talked about film, “Maidaan”, starring Ajay Devgn is awaited.
Both releases received esteemed awards – Genelia Deshmukh received a Talentrack award for Best Actor in a Comic Role (Female) for ‘Trial Period’ and Amit Sharma received the Top 10 most popular Indian movies (Streaming) of 2023 IMDb award for Lust Stories 2.
Chrome Pictures filled the advertisement space this year with campaigns for “Mahindra Automotives”, “VI #BeSomeonesWe”, “Astral Pipes” #AccessToCleanWater, “Colgate” #ToothlessGranny, “TATA IPL”, “Lever Ayush” and “Titan Raga” directed by Amit R. Sharma, “Piramal Finance” – Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain, “Glow & Lovely” #KaamyabiKeRangDikhao and “Limca” – Sab Nichord Le #MatThak by Hemant Bhandari, “Asian Paints” #MeraWalaMood in collaboration with Ogilvy aired during the festive season, “HDFC” #ZindagiKeLiyeSIP and “Flite” – #SarUthaKadamBadha by Advait Chandan. The other talented directors of Chrome Pictures kicked off campaigns throughout the year.
Among them are the “Epigamia” and “Britannia Bourbon” Ads and the recent “IndusInd Bank” Ads directed by Roopali Singhal which was aired during the recent ICC Men’s Cricket World Cup. Much talked about “Astral Pipes” #BharosaChuno, “Digital India ka TATA IPL” and “Cadbury Celebrations” #BrothersWhoCare was directed by Rai.
“Lipton” Darjeeling Green Tea directed by Debanjolie Bhattacharjee and “MTR” Badam Milk directed by Mithun Shaw. Throughout the year, Chrome has successfully delivered a diverse range of projects that have captivated audiences globally. Amongst the many accolades that Chrome Pictures has won this year, some of their best ads won multiple awards, mainly –
1. ‘Dove #StopTheBeautyTest’ | Directed by Amit Sharma – Cannes Lion Award, D’& D Award, LIA Award, Kyoorius creative award, TheAbbys, INDIAA awards.
2. Truecaller | Buri Nazar Waale Tera Call Laal | Directed by Amit Sharma -Spikes Asia award, TheAbbys, Kyoorius Creative Award, INDIAA awards,
3. Mutual Funds #ZindagiKeLiyeSIP |Directed by Advait Chandan- INDIAA awards
4. Epigamia | Directed by Roopali Singhal – New Director Lotus – AdFest Award.
Speaking of expansion, Director Aleya Sen talked about their latest launch CRIMSEN TALES, a Creative Lab. “It’s an initiative of bridging gaps between Industry stalwarts and young talents. There is untapped young talent in abundance today, Crimsen is a stepping stone in finding the best of talents in various fields and providing opportunities”. Their first workshop at Soho house with top women producers of Industry made noise and was well received.
On the other hand, Chrome’s digital wing, Minikin DG Works, has continued to ardently focus on delivering and catering specifically to the ever-growing modern demands of the virtual market. It is one of the most progressive and cost-effective ways of communication.
Looking forward to the coming year, Chrome Pictures is poised for achievements. With a slate of projects in the pipeline and a continued commitment to pushing boundaries, the team is set to make a mark in the world of entertainment.
As we bid farewell to 2023, Chrome Pictures expresses gratitude to its dedicated team, partners and the audience for their unwavering support. The production house looks forward to continuing its journey of innovation, storytelling and excellence in the years to come!
Film Links –
1. Trial Period – Official Trailer | Genelia Deshmukh | Manav Kaul | Streaming Free 21 July | JioCinema
2. VI #BeSomeonesWe -#BeSomeonesVi | VI | CHROME PICTURES Director: Amit Sharma,
#BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
#BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
3. Astral Pipes #AccessToWater – https://youtu.be/Ru48Xrx12qI? Feature=shared
4. The Toothless Granny | Colgate Strong Teeth | CHROME PICTURES Director: Amit Sharma
5. Digital India Ka TATA IPL | JioCinema | CHROME PICTURES Director: Rai
6. Not Aaaahh! | Lever Ayush | CHROME PICTURES Director: Amit Sharma
7. #LoveYourselfBoldly | Titan Raga | CHROME PICTURES Director: Amit Sharma
8. Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain | Piramal Finance| CHROME PICTURES Director: Hemant Bhandari
9. #KaamyabiKeRangDikhao | Glow & Lovely | CHROME PICTURES Director: Hemant Bhandari
10. Sab Nichord Le #MatThak | Limca | CHROME PICTURES Director: Hemant Bhandari
11. #ZindagiKeLiyeSIP | HDFC Mutual Fund | CHROME PICTURES Director: Advait Chandan
12. Sar Utha Kadam Badha- Flite | Relaxo | CHROME PICTURES Director: Advait Chandan
13. Asian Paints #MeraWalaMood – #MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
14. Tell me something new! | EPIGAMIA | CHROME PICTURES Director Roopali Singhal
15. It’S Chocolate, Chocolate, Chocolate | Britannia | CHROME PICTURES Director: Roopali Singhal
16. IndusInd Bank presents INDIE | IndusInd Bank | CHROME PICTURES Director: Roopali Singhal
17. Bharosa chuno | Astral Pipes | CHROME PICTURES Director: Rai
18. #BrothersWhoCare | Cadbury Celebrations | CHROME PICTURES Director: Rai
19. Digital India Ka TATA IPL | JioCinema | CHROME PICTURES Director: Rai
20. “Is a masterpiece!” | Lipton Darjeeling Tea | CHROME PICTURES Director: Debanjolie Bhattacharjee
21. MTR Badam Milk | MTR Foods | MINIKIN DGWORKS Director: Mithun R Shaw
22. #StopTheBeautyTest | DOVE | CHROME PICTURES Director: Amit Sharma
23. Truecaller – Buri Nazar Waale Tera Call Laal | Dir. Amit Sharma
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
