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WBCP unveils licensing programme for Harry Potter and the Half-Blood Prince

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MUMBAI: Ahead of the release of Harry Potter and the Half-Blood Prince, Warner Bros Consumer Products (WBCP) has enlisted a collection of global licensees to capture the magic of the film.

Hitting theaters 15 July, Harry Potter and the Half-Blood Prince is the sixth installment and latest chapter in the popular film series from Warner Bros.


Warner Bros Consumer Products executive VP domestic licensing and worldwide marketing Karen McTier says, “The franchise‘s global influence allows top licensees the opportunity to create imaginative and innovative product lines that convey the magic of Harry Potter.”


The film reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson), as they prepare to battle Voldemort (Ralph Fiennes). The new film also returns key characters including Professor Dumbledore (Michael Gambon), Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Professor McGonagall (Maggie Smith) and introduces Professor Slughorn (Jim Broadbent).


In the film Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. Together they work to find the key to unlock Voldemort‘s defenses and, to this end, Dumbledore recruits his old friend and colleague, the well-connected and unsuspecting bon vivant Professor Horace Slughorn, whom he believes holds crucial information.


Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Harry finds himself more and more drawn to Ginny, but so is Dean Thomas. And Lavender Brown has decided that Ron is the one for her, only she hadn‘t counted on Romilda Vane‘s chocolates! And then there‘s Hermione, simmering with jealousy but determined not to show her feelings. As romance blossoms, one student remains aloof. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

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Kids

Mukta Arts and Green Gold ink MOU to animate iconic film IPs

Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.

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MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.

The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.

Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”

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Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”

In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.

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