MAM
L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to chief creative officers
Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its joint national creative directors, to the roles of chief creative officers (CCOs). The duo will continue reporting to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava.
This move signifies the agency’s commitment to world-class creativity for brand-building through modern, purpose-led work.
As chief creative officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as executive creative directors and were later promoted to joint national creative directors in 2019.
Under their leadership, L&K Saatchi & Saatchi bagged the Number 2 Creative Agency at Abby’s 2023 and received recognition at award shows such as Spikes Asia, AdFest Asia, D&AD, One Show and Kyoorious. They also led notable agency campaigns, including Zepto’s ‘Delivery at Bumrah Speed’, Reliance Digital’s ‘Technology se Rishta Jodo’, Greenpanel’s- ‘Earthquake’, Flite’s- ‘Sar Utha, Kadam Badha’, JioMart’s- ‘Shopping Aisa, India Jaisa’, Cashify’s ‘Refurbished Smartphone’, and Vicks’ ‘Vicks Khol, India Bol’ this year.
Commenting on Rohit and Kartik’s new role, L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said, “Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth. Now, as we embark into the next phase of our journey, with bigger goals and ambition, the nucleus of powerful leadership at L&K Saatchi & Saatchi, with Kartik & Rohit as CCOs and Snehasis as CSO, will play an even more significant role.”
“Over the last few years, we’ve been on a journey of transformation as an agency, especially when it comes to our product. This elevation for Rohit and myself further underlines that commitment. Our internal creative excellence programme ‘Go One Better’ is backed by the entire agency, across departments, and the outcomes are evident. Needless to add, our mission is only half achieved, and I look forward to the many milestones ahead,” said L&K Saatchi & Saatchi chief creative officer Kartik Smetacek.
L&K Saatchi & Saatchi chief creative officer Rohit Malkani added, “This is as much a massive honour as it is a responsibility. It’s been an amazing seven years at L&K Saatchi & Saatchi, without much of an itch! But the journey to build a legacy has just started. With Paritosh and the rest of the leadership team, we’ve carved a path for the agency, driven by Revenue, Respect and Results. There’s a great momentum so far and Kartik and I can’t wait to take things to the next level.”
Professionals in the modern, rapidly changing financial environment require more than a degree; they must have certifications recognised worldwide to validate their knowledge and enable them to gain access to top-growth positions. Zell Education provides finance professionals with exactly this by offering industry-related programmes such as IFRS certification and FRM courses, as well as other recognised certifications from around the world.
Whether you are a student, currently employed, or looking to switch careers, all of these programmes are intended to simplify difficult financial concepts and prepare you for a solid career that is future-ready.
Why Choose IFRS Certification?
IFRS certification is among the most in-demand credentials for anyone interested in an accounting, auditing, or financial reporting career path.
Main points of benefits:
- Knowledge of global accounting standards utilised in more than 140 countries
- Creating new opportunities within multinationals
- Experience with financial statement analysis and reporting
- Stay current with international compliance requirements
As businesses operate more globally than ever, there is a need for individuals who are well-versed in IFRS standards. This certification helps to close that gap and will position you as a valuable resource for the finance industry.
Build Risk Management Expertise with FRM Course
Every financial decision we make has risk management built into it. If you want to become an expert in managing financial risk and making effective risk management and strategic decisions, the FRM Course will teach you how to do it.
What You Will Learn:
- How to Analyse and Manage Financial Risk
- Concepts Related to the Market, Credit, and Operations Risk
- How to Interpret Financial Market Data and Instruments
Quantitative Analysis Techniques for Risk Measurement
Potential Career Paths Include:
- Risk Analyst
- Investment Banker
- Financial Advisor
- Portfolio Manager
As the demand for skilled risk management professionals increases worldwide, FRM provides one of the best career paths within the field of finance.
Why Zell Education Stands Out
Zell Education is committed to making complex ideas understandable through application-based learning, while offering students instructional design to guarantee their success as learners.
Features of Zell Education that distinguish it from others include the following:
- Industry Experts: Faculty consisting of professionally accomplished individuals in their respective fields.
- Online and Hybrid Learning Options: There are multiple choices available to assist an individual in learning.
- Practical Application: Evidence of how to apply learned information through the use of case studies.
- Support with Placement: Assistance will be given in obtaining the best position obtainable.
Zell Education develops programmes focused on helping students succeed with testing and developing the skills necessary to advance their careers.
Explore Other Finance Courses Offered
Zell Education provides multiple globally accepted certifications to expand your career path in addition to the IFRS and FRM.
ACCA (Association of Chartered Certified Accountants)
- Good for accounting/auditing career opportunities
- Universal qualification
- Strong basis in financial management
CPA (Certified Public Accountant)
- Well-respected in both the U.S. and global markets
- Emphasis on accounting, auditing, and tax
- A good fit for corporate finance careers
CFA (Chartered Financial Analyst)
- Best for jobs involving managing investments & portfolios
- Includes research into stocks (equities), financial analysis, and ethical practices.
- Desirable to top financial investors.
CMF (Certified Financial Manager)
- Focuses on the management of finances and planning them.
- Improves the ability to make decisions and perform analytical functions.
- Best suited for jobs in corporate finance.
Who Should Enrol?
These programmes are perfect for:
- Commerce and finance students
- Working professionals aiming for career growth
- Graduates looking for global career opportunities
- Individuals planning to switch to finance careers
Your Path to a Global Career Starts Here
Your future career in banking will be influenced by your certification. For example, the IFRS Certification and the FRM Course at Zell Education provide you with a mix of education, practical experience, and job placement support for you to succeed as a result of these programmes.
Take control of your life today by creating a successful career in the financial industry, gaining visibility in the competitive financial industry, and taking part in the many options available to you today!
- Get internationally recognised qualifications.
- Gain access to the most current information about the financial industry from leading experts.
- Pursue high wages in your career
Start now with your personal development by learning at Zell Education to provide you with the tools to be successful in the global banking industry.
