Kids
Nickelodeon elevates Anne Mullen to SVP, on-air creative strategy
MUMBAI: Nickelodeon has elevated Anne Mullen to senior vice president, on-air creative strategy.
Prior to this, Mullen was director, original programming and production at Sundance Channel where she oversaw its creative strategy and supervised the production and creative teams for the channel content development.In her new capacity, Mullen will be responsible for overseeing the on-air creative execution for Nickelodeon 24-hours a day, from pre-school to Nick at Nite. She will also oversee the conceptualisation, development and execution of all on-air promotion and brand communications in partnership with Nick‘s programming, brand marketing and digital teams to ensure that the on-air creative execution aligns with Nick‘s business objectives.
Nickelodeon/MTVN Kids and family group chief creative officer Russell Hicks, “Mullen has been a talented leader within our organisation for more than four years. Her experience in creative strategic planning for top brands continually brings a fresh perspective to Nickelodeon.” |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
