Midas sets up fund to support marketing of small budget films

MUMBAI: Delhi-based Midas Experiences has set up a small-sized fund of Rs 150-200 million to support promotions and marketing of films.
The service providing agency will target small and medium-budget films who are struggling to find finance for promoting their movies.

Says Midas Experiences MD Karana Verma, “India is the highest producer of films. But of late many of the small or medium budget films suffer mainly because they are not able to promote their films because of lack of funds. This is where we want to make our presence felt.”

But will the agency fund any filmmaker? “No, we will decide on funding a film only after we find the authenticity of the production house, go through the film’s script and find out its distribution strength.”

Midas Experiences has been in its existence since 1999 and has worked with various production houses and brands. The agency not only provides funds to films but also extends its other services like PR, marketing and media planning.