Brands
OPPO A59 5G unveiled: redefining connectivity with 5G for All
Mumbai: OPPO, the global smart devices brand, has launched the OPPO A59 5G, the most affordable 5G smartphone. The device, starting at Rs 14,999, will be available from 25 December 2023, at the OPPO store, Flipkart, Amazon, and other retail outlets. The OPPO A59 5G offers a choice between two variants- 4GB and 6GB RAM and is available in Silk Gold and Starry Black colour options.
OPPO A59 5G has a luminous Silk-textured design and a 90Hz sunlight Screen. It is powered by a 33W SUPERVOOC™ flash charging system paired with a massive 5,000mAh battery that ensures smooth and lag-free functionality throughout the day. The OPPO A59 5G is also equipped with features like 36-Month Fluency Protection and 300 per cent Ultra Volume Mode, which is the first of its kind in the A series under this price segment.
Design and Display
The OPPO A59 5G features a Slim Body design that makes the phone sleek and comfortable to hold and adds an elegant premium touch to the device. The 90Hz Sunlight Screen with an impressive 720 nit’s brightness takes the visual experience to the next level. The 96 per cent NTSC high colour gamut ensures fluent experience when using social media platforms like Instagram, X (Twitter) and Facebook.
Massive Battery and Flash Charging
OPPO A59 5G features a 33W SUPERVOOC™ flash charging and a robust 5,000mAh large Battery. The all-day charging Protection, powered by AI, adapts to users’ charging patterns by developing a segmented charging plan for the day. It intelligently pauses charging at 80 per cent resumes when needed, and prevents battery degradation. The Enhanced Night Charging Mode caters to users concerned about battery life as it automatically adjusts charging based on usage predictions. Additionally, the device also features the Superpower Saving Mode and Ultimate Standby at night mode.
Performance, Fluency and Endurance
OPPO A59’s 6GB RAM and 128GB ROM provides users with ample storage and smooth multitasking capabilities. The large RAM expansion feature allows for flexible adjustments up to 6GB, optimising performance as needed. Powered by the MediaTek Dimensity 6020 chipset, the device integrates a 5G modem into a low power 7nm chip. The 2+6 CPU architecture at a maximum frequency of 2.2GHz ensures efficient energy consumption during light loads. The Mali-G57 MC2 GPU, 36-month fluency protection, and OPPO’s independently developed ColorOS dynamic computing engine guarantee a fluid experience.
Moreover, the phone has an IP54 dustproof and waterproof rating, meeting industry standards for daily splash-proof protection. Rigorous quality testing ensures durability and reliability in various conditions, including drop tests, USB plug-unplug tests, and high-temperature/humidity tests. The incredible 300 per cent ultra-volume mode enhances audio capabilities, marking a milestone in the OPPO A series at this price range.
Camera Capabilities
OPPO A59 5G sports a powerful camera setup, including a 13MP main camera, a 2MP bokeh camera, and an 8MP selfie camera.
It delivers versatile, high-quality shots and excels in photography with advanced camera features. The ultra-night mode ensures clear night photos with vivid coloring, utilizing composite multi-frame noise reduction and HDR for enhanced clarity in low light. The Portrait Bokeh feature enhances portrait photography with depth detection and customizable effects.
Customers can avail the following offers on the purchase of OPPO A59 5G:
· Customers can avail a cashback of up to Rs 1,500 and no-cost EMI for up to 6 months from SBI Cards, IDFC First Bank, Bank of Baroda credit card, AU Finance Bank and One Card from mainline retail outlets and the OPPO Store
· Attractive EMI payments option available starting from just Rs 1,699 through leading financiers
· As part of My OPPO Exclusive, customers stand a chance to win assured gifts on purchase of OPPO A59 5G
Additionally, as a part of the new year bonanza smart savings offer- OPPO has introduced discounts and offers on purchase of selected A series products. Customers can avail cashback of up to 10 per cent, no-cost EMI for up to 6 months, along with zero down payments option on selected partners.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
