MAM
Weekend Unwind with: NOFILTR.GROUP’s Krunal Kanabar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have NOFILTR.GROUP head of strategy & IP Krunal Kanabar.
Without further ado here it goes…
Your mantra for life
Life’s my playground, I’m the mischief maestro
A book you are currently reading or plan to read
I’m more of a visual person, so I often find inspiration in documentaries and visual content. Currently, I’m exploring the world of culinary arts through engaging cooking shows.
Your fitness mantra, especially during the pandemic
Consistency is key. Despite the challenges of the pandemic, I made sure to maintain my fitness routine with daily home workouts and a commitment to achieving 10,000 steps every day.
Your comfort food
I’m a clean eater, but when it comes to comfort, a well-prepared Smoothie bowl always does the trick for me.
A quote or philosophy that keeps you going when the chips are down
Life’s a grand stage, and I’m the headliner. Spotlight, please! Let’s make every moment a standing ovation.
Your guilty pleasure
Occasionally, I indulge in a guilty pleasure – a decadent dark chocolate treat. It’s all about balance, after all!
The last time you tried something new
I love embracing new experiences. Recently, I tried my hand at Surfing and can’t wait to get back to it.
A life lesson you learned the hard way
I’ve learned that failure is not the opposite of success; it’s a part of it. Each setback has been a stepping stone towards personal and professional growth.
What gets you excited about life
The thrill of trying new things, meeting new people
What’s on top of your bucket list
Wingsuit base jumping is the adrenaline-pumping adventure at the pinnacle of my bucket list.
If you could give one piece of advice to your younger self, what would it be
I’d tell my younger self: ‘Trust yourself. Whatever you’re doing is correct, and you’re on the right path in life.”
One thing you would most like to change about the world
I’m driven by a vision of a sustainable future. If I could change one thing, it would be to inspire a global shift towards sustainable living.
An activity that keeps you motivated and charged during tough times
Engaging in sports and outdoor activities has always been my go-to during challenging times.
What lifts your spirits when life gets you down
When life gets me down, I lace up my shoes for a walk. With each step, I escape into a world where everything aligns with my dreams, and the simple act of imagining turns the clouds into sunshine.
Your go-to stress buster
A long, energizing workout session paired with some time spent in nature is my ultimate stress buster.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
