MAM
BBDO to handle Aviva Life Insurance creative account
MUMBAI: As part of its global brand alignment strategy, Aviva Life Insurance has appointed BBDO India as its new creative agency.
Earlier this year, Aviva announced the transition of all businesses under one global brand. The company has also kicked off its new campaign targeting the child plans space – ‘education is insurance’ conceptualised by BBDO India. Aviva director marketing Vishal Gupta said, “Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘individual recognition‘. At Aviva India, we recognise that ‘education is insurance‘ and as a brand, therefore, we help parents remove financial constraints in providing the best education for their children.” Prior to this, the account was being handled by Publicis India.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
