MAM
TBWAIndia gets Gogate as VP – account management
MUMBAI: Close on the heels of Kalyan Chellapalli‘s appointment as disruption head, TBWAIndia has roped in Gayatri Gogate as vice president, account management.
Gogate‘s last assignment was with Leo Burnett as associate vice president. After completing her MBA in 2001, she began her advertising career with the the agency. Over the course of the last eight years, she has worked on a variety of businesses including McDonalds, P&G (Tide), Heinz and Diageo. She has also been an entrepreneur, successfully running an out-of-home activation business. Says TBWA India Group CEO Shiv Sethuraman, “We have had a good first six months on the new business front with all our offices pulling in new businesses. The last few months have been about finding the right people to work on these businesses and also replacing some of the under-performing staff within the system.” Commenting on her appointment, Gogate says, “I am looking forward to my new assignment and excited about the challenges. TBWAIndia has some fantastic brands and great people. Their ‘disruption‘ approach is unique and exciting and I look forward to getting a taste of it soon.” As part of her new mandate, Gogate will be based in Mumbai and will report to TBWAIndia COO (west) Madan Mohan. Says Mohan, “During my interactions with Gayatri, I found her to be very focused and high on energy. I am happy that she joins our team in Mumbai. I believe Gayatri with her all round experience on brands like McDonald’s would be a big asset.” Over the past few months, TBWA and Tequila India have hired over a dozen people across their various offices to work on current businesses and a slew of new accounts such as Maruti Suzuki, Mail today, Meow FM, V Guard, Style Spa, Dabur, Visa and SAB Miller.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
