MAM
‘Dalda’ dons new identity; rolls out new product range
MUMBAI: Bunge India has unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.
As part of the brand change process, the new logo and look of the pack includes gold ribbons, signifying premium values and a ‘seal of protection‘. Also, the oil variant has introduced a new product range ‘Dalda Husband‘s Choice‘, currently available in Kolkata and Delhi. The product will be rolled out nationally in next few weeks. “Our extensive consumer research indicated that Indian consumers, though health conscious, believe that they are compromising on taste when it comes to edible
Bunge India MD Adhiraj Sarin says, “It was imperative that with edible oil business being one of our future growth drivers, ‘Dalda‘ needed to re-invent itself for the edible oil consumer.”
oils. ‘Dalda Husband‘s Choice‘ oils will address this concern,” Sarin adds.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
