MAM
Blackberry unveils first TVC to expand consumer base
MUMBAI: Lifestyle brand Blackberry has unveiled its first television commercial, ‘The Date‘, with an aim to expand its consumer base through advertising exposure. Directed by Australia‘s Tim Gibbs, the TVC revolves around young professionals in Blackberry‘s attire walking back from work. They portray a higher sentiment to let go as they are secure individuals. Targeted at the urban and semi-urban educated man in the age group of 25-35, the TVC‘s concept and storyboard has been crafted by Arms Crestra. Blackberrys GM Yogesh Tiwari says, “The lifestyle segment lends itself well to a visual medium like TV, where emotions are best captured. This helps in building brands such as Blackberry, which require the ‘intangibles‘ to be made relevant to the target consumer effectively.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
