MAM
Churchill Brothers ropes in Musli Power as title sponsor for 3 years
MUMBAI: Goan football club Churchill Brothers, winner of the I-League, has roped in a title sponsor.
Total Sports Asia (TSA), which was selected as the exclusive marketing and sponsorship partner of the club in April this year, has struck the deal with ‘Musli Power X-Tra’ from Kunnath Pharmaceuticals to support the club.
According to the agreement, Musli Power will have a three-year sponsorship association. It will be featured prominently on the front of the jersey and becomes the title sponsor of the football club for three years beginning the new season 2009-2010. TSA (India) director – sales & marketing Tuhin Mishra told Indiantelevision.com, “This is a multi-million dollar, three-year deal. The popularity of football in India is being on the upswing and Churchill Brothers Sports Club offers a perfect platform for Musli Power X-tra to leverage its brand saliency.” Kunnath Pharmaceuticals, which owns Musli Power brand, has its roots in Kerala, a football crazy state. Through this deal, the company is eyeing to accentuate its brand equity across the country. Says Kunnath Pharmaceuticals MD KC Abraham, “Musli power is all about power, endurance and aspiration. There is a lot of synergy between the sport and the brand and precisely the reason for Musli Power X-tra’s association with this club. Churchill Brothers have been the most consistent football team in India over the years and this partnership will truly bring the Musli Power product benefits to the fore with each player in the team endorsing it personally and thus amplifying the product benefits to the football aficionados across India.” Churchill Brothers Sports Club will also be representing India in the AFC club championships in 2009. “The club is going to play in other Asian countries in the Asian Champions League and these markets outside India are strategically important to the brand’s growth,” Abraham added.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
