MAM
Dabur Amla hair oil unveils new look
MUMBAI: Dabur India has unveiled the contemporary avtaar of its oldest and largest brand, ‘Dabur Amla Hair Oil‘. Said Dabur India head – hair oil category Ajay Motwani, “The rural Indian woman is changing and so are her aspirations and beauty needs. In order to meet these evolving needs, ‘Dabur Amla Hair Oil‘ has undergone a facelift that makes the brand more youthful, contemporary and in sync with today‘s consumer.” The new look with its brand ambassador, Rani Mukerji, on the front label infuses a youthful appeal. To further deepen the brand‘s penetration in rural pockets, Dabur India has rolled out low-priced packs of the hair oil. While the sachet is priced at Re 1, the 25 ml pack is priced at Rs 10. Additionally, the company has also expanded its consumer initiative by rolling out a rural beauty pageant. Christened Dabur Amla ‘Banke Dikhao Rani‘, the contest will run across 52 districts in three states including Uttar Pradesh, Madhya Pradesh and Bihar covering 2,000 villages. Added Motwani, “Dabur Amla Hair Oil has always been associated with beauty and has been known as the key behind strong, long and beautiful hair. We are now taking Dabur Amla‘s association with beauty a step further with this rural beauty pageant that also seeks to empower women in rural India.” The contest would be judged by local elders, panchayat and women opinion leaders of each village.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
