MAM
Posterscope appoints Ashish Bhasin as Asia Pacific director
MUMBAI : Aegis Media‘s OOH division, Posterscope, has appointed Ashish Bhasin as director Asia Pacific. This is in addition to his current position as chairman, India and Ageis Media South East Asia, CEO. Announcing the appointment Aegis Media Asia Pacific CEO Patrick Stahle says, “Ashish has very quickly proved that he has the right balance of discipline and vision to further enhance the South East Asia region, under his leadership. The launch of Posterscope India last year is just one example highlighting this.” He will be responsible for identifying opportunities to launch the division across other countries within the region, enhance the out-of-home capabilities and encourage centres of excellence. Bhasin joined Aegis Media in June 2008 and ever since has been responsible for launching new services and divisions helping in the growth of the business. His sphere of activity includes markets such as Singapore, Thailand, Indonesia, Philippines, Vietnam and South Asia. He is also a member of the Aegis Media Asia Pacific Executive Council. Avers Bhasin,”This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in the Asia Pacific and ensure that our clients continue to get the absolute best from our out-of-home offering.” Posterscope has a presence in 12 cities across India and has 34 new clients.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
