MAM
Six Inches bags creative duties for “HairXpreso”
MUMBAI: Six Inches Communications, an integrated marketing communications  Targeting to build 100 centers by year-end, Jawed Habib has appointed the agency for generating brand awareness through its offerings with a focus on print and television advertising, below-the-line and online activities. Six Inches will also help the brand bring franchisees through a tactical advertising approach. The brand advertising will primarily comprise print and online activation. A television campaign will follow once the brand awareness is created. Says Six Inches Communications founder and managing director Pravin Shah, “‘HairXpreso‘ is a challenging assignment for us. The brand vision backed by a series of planning, placement and pricing of the compact salon is arguably the best the retail lifestyle industry will see in the coming months despite the prevailing downturn. We are very excited about this win and will work as a business extension for ‘HairXpreso‘.” ‘HairXpreso‘ are budget salons that will provide dry hair cut services, products focused on styling and accessories to customers across. These budget salons will be placed in malls across major metros in India. Says HairXpreso CEO Zafar Khan, “Our plans are aggressive and our vision is focussed and Six Inches is the right fit for this. Their ideas and seamless integration of all mediums made us choose them as our creative partner.” |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
