MAM
DDB Mudra taps Rajiv Sabnis to head India ops
MUMBAI: DDB Mudra has roped in Rajeev Sabnis as president for its India operations.
Prior to this, Sabnis was executive director at M&C Saatchi Communications. As part of his new mandate, Sabnis will focus on growing the agency, building a team and look to partner Indian clients who can benefit from the global network of DDB. Said DDB Mudra Group CEO Sandeep Vij, “With Rajiv‘s experience in growing large established offices as well as start ups, the connect is perfect.” Added Sabnis, “The DDB Mudra partnership is led by local knowledge, experience and expertise of Mudra in India over the past three decades. My principal task in India will be to mirror the creative reputation and brand stewardship of DDB in India.” Sabnis has approximately 23 years of experience in the advertising industry. He has worked with four multinational agencies and has handled sectors such FMCG, consumer durables, media & entertainment, automobiles and retail. The key brands he worked for include P&G Healthcare, Lakme, Cadbury, Shaw Wallace, Mahindra & Mahindra – Tractors, JK Tyres, HSBC Bank, Singapore Airlines and Asian Paints.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
