MAM
Aircel appoints Dentsu Media to handle television biz
MUMBAI: Mobile phone service provider Aircel has appointed Dentsu Media to handle the television business for the telecom major. Dentsu Communications already handles the creatives for Aircel. The size of the account is estimated to be in the region of Rs 2 billion. Leaving aside television, the remaining media business for Aircel will rest with Starcom Worldwide.
Aircel is present in 17 telecom circles (including Assam, Bihar, Himachal Pradesh, Jammu & Kashmir, Kerala, North East, Orissa, Tamil Nadu, Karnataka, West Bengal and Delhi). Also, with licenses secured for the remaining 10 of the 23 telecom circles, the company plans to become a pan-India operator by 2009-end.
