MAM
aMap names Joseph Eapen as new CEO
MUMBAI: With an increasingly competitive television environment, accelerating further with a plethora of high profile events like the IPL and elections, aMap overnight ratings system has become a vital instrument for various decision makers. And therefore, coping up with this increased role, aMap has made senior level organisational changes.
Joseph Eapen who till recently was the CEO of aMapDigital, aMap‘s exclusive panel for DTH homes, has taken over Amit Varma‘s role as aMap CEO. Eapen will continue to head aMapDigital too while Varma be moving on from the organisation. Eapen is an audience measurement veteran. He managed the first peoplemeter service in the Gulf for AGB Gulf for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world largest single-source studies) in the Gulf region. Says aMap and DecisionCraft founder and MD Raviratan Arora, “His in-depth knowledge, leadership and business acumen will serve as invaluable asset as aMap strengthens its core operations and expands its services with a host of measurement initiatives.” Meanwhile, Jiniti Shah, as VP (sales, business development & research) would head the business and development activity and would focus on selling aMap‘s services and DecisionCraft‘s revenue management suite to the broadcasters in India and Asia Pacific. Ravi Katoch would now focus on selling aMap and DecisionCraft services to the non-broadcaster segment.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
