MAM
Eko appoints Starcom as media partner
MUMBAI: Starcom Worldwide has been appointed as the media partner for Eko India Financial Services wherein the account will be handled by the agency from its Delhi office.
As part of its new mandate, Starcom‘s key role will be to communicate Eko‘s message to its unique audience through strategic, targeted and creative media planning and execution. In the process, its media negotiation entity, India Media Exchange will aim to add value through smart and contextual buying. Said Starcom Worldwide executive director India-North Tarun Nigam, “Eko is tuned to the needs of its target segment in providing secure, simple and convenient financial services in a cost – effective and scalable manner. We are proud of the fact that they have chosen to partner with us in achieving their marketing goals.” Eko works on the fundamental premise of giving everyone a bank account. It enables branchless banking using mobile while leveraging existing distribution infrastructure Said Eko chief marketing officer Anand Raman, “It is our belief that the need of our business is creative use of a multitude of contact points rather than classical media alone and this is where we look forward to benefiting from Starcom‘s knowledge and services. Their refreshing approach towards engaging consumer attention from an audience that is media and investment neutral was one of the key motivators for us to make the decision in their favour.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
