MAM
Titan mulls increasing of Helios stores to 70 in four years
BANGALORE: Titan Watches (Titan) is in plans to grow the number of its Helios chain of multi-brand premium watch stores to 70 over the next four years across the top 25 towns in India.
Informed Titan Watches COO Harish Bhatt that the premium watch market has been growing at a compound annual growth rate (CAGR) of 30 per cent in India and Titan plans to tap this growing market. In January this year, Titan launched the first and at present the only ‘Helios’ store in the country in Bangalore with the tagline ‘Obsessed with watches’. The store averages about 700 footfalls per month of which about 55 per cent are converted to sales and service with an average ticket size of Rs.10,000. Titan has been promoting the Helios chain by BTL events, newspaper, outdoor hoardings and radio advertisements. Raymond Weil president and CEO Oliver Bernheim plans to regularise the use of print media until the chain has a presence in other cities in the country. Initially, O&M did the creative work for Helios which are now being handled by a local Bangalore agency – Origami. The media buying is done through Maxus. Creative work for Noemia will be done at Switzerland, informed Bernheim.
Swiss premium watch brand Raymond Weil announced the India launch of its ‘Noemia’ ladies collection at Helios recently. The arrangement is an exclusive one – Noemia will be available only at the Helios stores.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
