Account
MRM Worldwide and Karishma Initiative [LMG] win Etisalat Telecom creative and media account respectively worth Rs 4 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 1 October 2009 – 14 October 2009. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Amrit Fresh Milk [Amrit Group of Companies] | LMG [Kolkata] | 100 million | |
| Congress party‘s Maharashtra state assembly election campaign | K&V Media | 40 million | |
| Etisalat Telecom | Karishma Initiative [LMG] | 4 billion | |
| Luxor Writing Instruments | Vizeum | 150 million | |
| Media Content and Communications Services [MCCS] | Mindshare [Delhi] | NA | |
| Royal Sundaram General Insurance | LMG [Chennai] | 100 million | |
| Srei Infrastructure Finance Ltd. | Media | LMG [Kolkata] | NA |
Creative | |||
| Amrit Fresh Milk [Amrit Group of Companies] | Lowe Lintas | 100 million | |
| Dhanalakshmi Bank | O&M | 150 million | |
| Westside | Publicis Ambience | 100 million | |
| Eko India Financial Services | Saatchi & Saatchi [Mumbai] | NA | |
| Etisalat Telecom | MRM Worldwide [McCann Worldgroup] | 4 billion | |
| Fox History & Entertainment | TBWA [Delhi] | Taproot | 250-300 million |
| National Geographic Channel | |||
| Jai Prakash Ind‘s sports complex | D&H Blurb | NA | |
| Planet Sports | |||
| Moods condoms | RK Swamy BBDO | 35-40 million | |
| Religare Enterprises | O&M [Mumbai] | 300 million | |
| Saheli [oral contraceptive pill] | Publicis Ambience | 20-25 million | |
| Srei Infrastructure Finance Ltd. | Lowe Lintas | 100-150 million | |
| Toyota SUV-MUV business [Innova, Land Cruiser, Prado] | Dentsu Communications | Percept/H | 250 million |
| TVS Motors‘ new brands portfolio | BBH India | 250-300 million | |
| Vaseline India | Lowe Lintas | BBH India | NA |
Creative & Media | |||
Fruit of the Loom [apparel] | Percept/H [Pune] | NA | |
Incredible India‘s International Campaign – APAC | Span Communications | NA | |
| Information compiled for period 1 Oct 2009 – 14 Oct 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
