MAM
Airtel launches new campaign; adopts fresh logo
MUMBAI: In a bid to demonstrate its subscriber base, Airtel has developed a new television commercial (TVC) featuring brand ambassador Shah Rukh Khan. Playing on the theme “110 million people network”, the campaign is targeted at all age groups, place groups and the sec A category. Rediffusion Y&R is the creative agency for Airtel while Madison is the media partner. To increase brand relevance, the company has also introduced a new logo to metaphorically bring alive the “people network” proposition.
