MAM
Ogilvy wins UPS global account
MUMBAI: Ogilvy & Mather Worldwide has been appointed as the global communications partner of package delivery giant United Parcel Service, commonly referred to as UPS. O&M won the account following a multi-agency pitch which narrowed down the choices from eight global networks over a six month period. Says Ogilvy & Mather Worldwide CEO Miles Young, “UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort.”
