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Komli Media, Artivision, Neo@Ogilvy partner for online video content
MUMBAI: Digital advertising and technology company Komli Media and Artivision, which works in the area of video advertising, have announced a strategic alliance to introduce ad solutions for online video content publishers. Neo@Ogilvy and OgilvyOne would set up India’s first online video creation facility and work closely with the Komli– Artivision partnership to maximise the potential of online video for its clients. Komli Media will deliver Artivision’s Target-Ad technology in India, allowing intelligent placement of ads in all types of online video content. |
Artivision’s Target-Ad is a value-added in-video monetisation service, generating smart ad placements that adapt in real time for optimal performance and viewing experience. Target-Ad uses advanced video content analysis to automatically find and map IAB standard ad units within areas that do not interfere with the user’s viewing experience. This allows to scale and monetise according to content, user engagement and consumption. Target-Ad integrates with a publisher’s video player and effortlessly adds new ad inventory, while driving high performance and improved click-through rates for advertisers and better monetisation opportunities for publishers. Artivision senior VP Amir Segev says, “The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience.” With video viewership seeing growth across sites, media agencies are touting online video advertising as one of the fastest-growing and most promising online advertising formats. Neo@Ogilvy and OgilvyOne executive director – digital services Prasanth Mohanachandran says, “Komli and Artivision will definitely create a new market for online video. Re-purposing TVCs for the web is archaic and we look at using Artivision’s technology to make digital video more engaging and interactive.”Adds Komli Media COO Prashant Mehta, “We are confident that Target-Ad will evoke significant interest from Indian advertisers while helping publishers uncover additional ad inventory and revenue opportunities.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
