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Bigflix.com, Hulu bring Bollywood movies online in US
MUMBAI: Bigflix.com, the online entertainment portal from Reliance Big Entertainment, has announced its partnership with Hulu.com, a free online video service provider, to offer Bollywood movies online in the US.
Under the partnership, Bigflix and Hulu will offer 12 Bollywood movies that encompass similar elements, themes and issues with their subtitles in English.
Talking about the association, Bigflix.com COO Kamal Gianchandani said, “Our tie-up with Hulu will be our first significant step to avail Indian content to the international audiences.
“We are also adding another 500 titles to our collection of titles at Bigflix.com. We will continue to partner with leading platforms like Hulu to reach vast number of audiences around the world.”
To mark the launch, Bigflix.com will offer four Bollywood movies for free viewing on Hulu that include Gangster, Apaharan, Kalyug and Black Friady.
Movies such as 13B, Summer 2007, Love Songs -Yesterday, Today and Tomorrow, Khoya Khoya Chand, 15 Park Avenue, Love Story 2050, Jan-E-Mann, and Family-Ties of Blood will be launched in subsequent month for free viewing.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
