MAM
World Brand Congress ’09 names GroupM as agency of the year
MUMBAI: While GroupM India bagged the agency of the year award at the World Brand Congress this year, it was Madison World chairman and managing director Sam Balsara who was named the CEO of the year.
The lifetime achievement award was conferred to Eros International Media Group CEO AP Parigi while Bennett Coleman president Dr Bhaskar Das won the brand super achiever of the year.
Meantime, UTV Group CEO and founder chairman Ronnie (Rohinton) Screwvala bagged the media person of the year award.
The winners in the other categories are:
Award For Brand Leadership In:
Service / Hospitality Industry
Hindustan Petroleum Corporation Ltd
Janashakti Insurance Company Limited
Durables
The Mobile Store Limited
Information Technology
ntel technology India Pvt. Ltd
Thompson Reuters
FMCG Industry
Tata Chemicals (Tata Salt)
Automobile
Honda Siel Cars India Ltd
Airlines
Kingfisher Airlines Ltd
Excellence in Brand Innovation
Roamware India Pvt. Ltd.
Internet Business
TimesOfMoney Ltd
Banking and Financial Services
Life Insurance Corporation of India
Religare Enterprises Ltd
Footwear
Metro Shoes
Media / Entertainment
Sab TV
Yahoo India
Radio
Synergy Media (My FM)
Construction
City Corporation Limited
Advergame of the year – Entertainment & Media
NDTV Imagine – ‘Rakhi ka Swayamvar‘
Advergame of the year – Telecom
Reliance Mobile
Advergame of the year – Lifestyle
Zodiac- ZOD
Advergame of the year – Auto
Tata Nano
Advergame of the year – Foods & Beverages
Cadbury
Advergame of the year – Kids space
Parle Products
Advergame of the year – Women
Johnson & Johnson
Most ‘played‘ Avdergame of the year
Gillette
Gaming Activation of the year
Kwalkity – Paddlepop
Best Marketing Campaigns
Zapak Digital Entertainment Limited (Zapak Cash League)
Aircel Ltd.
Yahoo India Pvt. Ltd.
Reliance Consumer Finance
Award for social marketing
Janashakthi Insurance Company Limited (Tharunyata Hettak)
TV Today Network Limited (Declare War on Terror Campaign)
Godfrey Phillips India Ltd. (Amodini)
Popular news channel of the year
English
Times Now (Times Global Broadcasting Company Limited)
Hindi
Aaj Tak (TV Today Network Limited)
Business
Bloomberg UTV
Award For Brand Leadership (Overall)
Life Insurance Corporation of India
Titan Industries
Aircel Ltd.
Ceylinco Insurance PLC
The Mobile Store Ltd
Mother Dairy Fruit & Vegetable Pvt. Ltd.
Brand Leadership Award (Organization)
Steria (India) Limited
Blue Dart Express Limited
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
